The Latin American Training Center-LATC is pleased to announce the US Hispanic Media Market Program in Los Angeles, a new and unique five-day program, in partnership with the National Association of Latino Independent Producers-NALIP, sponsored by the Americas Film Conservancy, designed for international film and television industry professionals to explore, understand and access the enormous potential of the US Hispanic entertainment market. Only 15 slots available!
ü The US Hispanic Media Market Program in Los Angeles consists of:
- 2 days of LATC Program: Meetings, networking and pitching opportunities with selected film and TV industry players and executives.
- 3 days of NALIP Media Summit: The largest annual gathering of Latinos in media nationwide, presented by HBO and hosted by the National Association of Latino Independent Producers. The theme is "Creating Tomorrow, Together".
ü The largest annual gathering of Latinos in media nationwide, the NALIP Media Summit 2015 is presented by HBO and hosted by the National Association of Latino Independent Producers. The theme is “Creating Tomorrow, Together,” which will highlight the convergence of media, the unity of Latino content creators and the promise of multiple platforms. Content creators, industry executives and media will participate in four days of panels, workshops, screenings and showcases relating to advances and challenges for the Latino media community.
ü During the LATC Program, participants will have the opportunity to ask specific questions and discuss their projects with Hispanic market film and TV executives, producers, agents, studio executives and distributors, to generate real possibilities for development, financing, distribution and co-production.
ü The US Hispanic Media Market Program includes:
§ Intensive Professional Film Industry Agenda
§ LATC Pitch Training and Panel with Industry Players and Executives
§ NALIP Media Maker Pro Pass with access to Media Summit 2015
§ Welcome Dinner and Orientation Session
§ 5 nights in a Hollywood area Hotel (breakfasts included)
§ Transfers and Ground transportation in LA
§ Certificate of Participation
ü The US Hispanic Media Market Program is a full-time program and is open to filmmakers, entertainment and media managers, lawyers, professors, executives and government officials from all over the world interested in learning about the dynamic Hispanic film, TV and digital markets in the US. Professionals are free to participate with or without film projects.
ü FULL COST AND DISCOUNTS OPTIONS:
o The Full Registration Fee options are (up to May 15th):
US$ 2,000 (single room occupancy);
US$ 1,800 (double room occupancy).
o Registration Fee with the Early Bird 10% discount for payments made by April 15th:
US$ 1,800 (single room occupancy);
US$ 1,620 (double room occupancy).
o Registration Fee with a 10% discount up to May 4th for members of audiovisual professional associations from Latin America and Europe; members of LATC partners (EGEDA, ABPITV, CILECT, FIAPF, SICAV), and participants in previous LATC programs:
US$ 1,800 (single room occupancy);
US$ 1,620 (double room occupancy).
Important: the discounts are not cumulative.
Why now is the time to break into the US Hispanic market – The Numbers:
· Hispanics are the fastest-growing ethnic group in the United States, and their passion for movies is unsurpassed. The group bought 25 percent of the tickets sold in 2013 though they comprise just 17 percent of the population, according to the Motion Picture Association of America’s year-end study.
· The 18-49 demographic will see an increase of 5 million Hispanic consumers by 2024, far larger than any other demographic;
· Hispanics are more likely than non-Hispanics to see a movie on its opening weekend by margin of 47% to 37%. The 55 million Hispanic TV market is one of the fastest growing markets in the U.S.
· CAA and WME, Hollywood’s two biggest agencies, have assembled groups to devise a strategy for the Hispanic market. Universal and Warner Bros. have hired and promoted marketing executives dedicated to the same market while Pantelion, a joint venture of Lionsgate and Televisa, makes movies specifically for the Spanish-speaking market.
· Hispanics go to the movies an average of six times a year, twice as often as the average moviegoer, per the MPAA’s report.
· Word of mouth is even more important within that audience because “Hispanic consumers are even more heavily engaged with their mobile devices than non- Hispanics,” according to a recent study by PriceWaterhouseCoopers.
· “Instructions Not Included,” written by, directed and starring Eugenio Derbez, grossed $44.5 million in the U.S., the highest trawl ever for a Spanish-language film, plus $46.1 million in Mexico, an all time home-turf record for a Mexican film.
· Two of Latin America’s biggest pay-TV operators – Brazil’s Globosat and Colombia’s Caracol TV – will launch a Spanish-language pay-TV channel in the US in 2015. Their new pay-TV channel will compete with Univision and NBCUniversal’s Telemundo, who have gained increasing control over this market by cherry-picking popular telenovelas and producing new Spanish-language shows for U.S. viewers.
ABOUT LATC www.latamtrainingcenter.com
Located in Rio de Janeiro, the Latin American Training Center – Centro Latino-Americano de Treinamento e Assessoria Audiovisual – is a regional media training and audiovisual consulting firm focused on professional development of the new generation of filmmakers and other audiovisual professionals in Latin America. LATC also offers a full array of consulting services for audiovisual projects and film commissions, including project development and packaging, co-production orientation, identification of appropriate funding sources, as well as international representation. LATC is affiliated to: CILECT – Centre International de Liaison des Ecoles de Cinéma et de Télévision (Brussels), IFTA – Independent Film & Television Alliance (Los Angeles), IFP – Independent Filmmaker Project (New York), NALIP – National Association of Latino Independent Producers (Los Angeles), The Incentives Office (Los Angeles), EGEDA – Entidad de Gestión de Derechos de los Productores Audiovisuales (Madrid), Rio Film School (Río de Janeiro), Cesnik, Quintino e Salinas (São Paulo) and the Américas Film Conservancy – AFC.
ABOUT NALIP www.nalip.org
The National Association of Latino Independent Producers (NALIP) seeks to inspire, promote, and advocate for Latino content creators in media. As an established non-profit organization, NALIP advances the development of Latino content creation through its programs focusing on narrative, documentary, TV, and digital formats. For more information, please visit www.nalip.org.
ABOUT AFC: www.afcla.org
The Americas Film Conservancy-AFC is a nonprofit foundation based in Los Angeles dedicated to the promotion, development, production and preservation of Latin American film as a cultural and historical resource. Under the leadership of Oliver Kwon. Films produced in association with AFC include Dirty Hearts (2011, Vicente Amorim), Tropicalia (2012, Marcelo Machado), Hollywood Don't Surf (2010, Sam George) y Blue Blood (2014, Lírio Ferreira). In production, The Beauty of Sharks, Girl with a Gun and The Housemaid Brasil. AFC serves as sponsor of various cultural and educational film projects, is a major corporate sponsor of the “Filmmakers of Tomorrow Program” of the Telluride Film Festival and is also the sponsor of numerous industry publications including: “Latin American Cinema Today: The Directors View” (2014) and “Brazilian Cinema today: The Critics View” (forthcoming in 2015)